Shitij, ex-Apple Inc. and a distinguished alumnus of MICA, embarked on his marketing journey two decades ago. With experience spanning Consumer Tech, Automotive, Beverage, Telecom, and more, he has worked in both India and abroad. His roles have allowed him to learn all aspects of marketing such as - brand management, consumer insights, media strategy, communication development, and innovation. Notably, he also held the position of 'Youngest Head of Innovation' at a prominent global beverage company. Being an ardent reader and follower of ancient wisdom, he staunchly champions its efficacy in addressing contemporary management hurdles for both organizations and individuals. His favourite quote, which he lives by, is “there are no right or wrong decisions, only choices and consequences”.